Spora is a functional mushroom brand created to bring a more elevated, contemporary perspective to everyday wellness. I developed the brand from the ground up, creating a cohesive visual identity and extending it across packaging, photography, campaign creative, and the complete digital experience.
The visual direction positioned Spora between the worlds of nature, science, and modern wellness. Organic textures, soft natural light, restrained colour, and considered styling created a world that felt grounded and familiar while still feeling elevated and contemporary. The goal was to bridge science and trustworthy with natural wellness lifestyle.
Rather than treating functional mushrooms as a traditional supplement, the brand was designed to feel closer to the visual language of modern beauty and lifestyle brands.
I designed Spora's physical product experience from the ground up, from the glass jar and refill pouch to the shipping materials and packaging details. Alongside the packaging, I developed the creative concept and visual treatment for the product photography, styling and building each set before photographing and editing the final imagery. The result was a product world that felt tactile, elevated, and distinctly connected to the broader Spora identity.
For Spora's launch campaign, I wanted to explore the more ethereal, natural end of the brand's visual spectrum. The goal was to create imagery that felt luxurious and aspirational while remaining soft and feminine.
Moving outdoors, away from the clean and scientific aesthetic of the product photography, allowed the product to exist within a more natural and editorial environment. This contrast expanded the visual world of the brand while maintaining a cohesive connection to its core identity.
The website became the point where Spora's worlds of science and nature met a more sales-focused, ecommerce-driven experience. I designed and built the site to communicate the product clearly, guide customers through education and discovery, and incorporate ecommerce best practices while maintaining the brand's distinctive visual identity.
The challenge was to create an experience that could effectively sell the product without losing the softer, more editorial quality that made Spora feel different from a traditional wellness or supplement brand.