Porters Palms is a boutique residential development on Barbados' Platinum Coast, comprising 36 contemporary residences designed around a seamless connection between architecture, landscape, and outdoor living. I developed the brand identity and led the visual direction across the project, translating the brand into its website, digital sales materials, social content, and print marketing applications.
I translated the Porters Palms brand into a complete digital experience across the website, digital sales materials, floor plans, social media, and newsletters. The goal was to create a cohesive online presence that balanced the elevated character of the development with clear, sales-focused communication.
I extended the brand across a range of physical marketing touchpoints, from large-scale construction site wraps and billboards to sales pamphlets and business cards. Each application was designed to maintain a consistent, polished identity while supporting the development's sales and marketing needs.